Road Choice Brand Materials

 

OUR NEW BRAND IDENTITY IS SOMETHING TO BE PROUD OF.

 

As a truck parts provider, Road Choice is a unique brand. We own – and must be careful to protect – a clear brand position that no other parts resources can claim. Our brand is who we are. It is our reputation, and our invitation to new customers. Our continued success and future growth depends on presenting our brand with clarity, confidence and consistency.

Much work has gone into revising and strengthening the Road Choice brand identity for 2018 and beyond. This resource is provided to help Road Choice dealers and marketing partners adhere to approved use of our new brand identity elements. Just like the high quality of our products, faithful use of these elements defines our place – and our ongoing success – in the part aftermarket.

 

Please find updated brand materials below.

 

BRAND GUIDELINES

 

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Find Road Choice parts at more than 500 retailers across the United States and Canada.
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