GREENSBORO, NC (April 25, 2023) – Road Choice®, a leading private-label, all-makes aftermarket parts brand for trucks, bus and trailers, is today celebrating its 10th anniversary.
Launched on April 25, 2013, with six product lines, Road Choice has grown to offer more than 50 product lines, with more product introductions planned for 2023. Road Choice is available exclusively through Road Choice retailers, which can be found by visiting www.roadchoice.com.
“Road Choice is proud to celebrate this significant milestone,” said Jessica Lindner, Road Choice Aftermarket Marketing manager. “Road Choice continues to expand its offerings and serve as a one-stop shop for customers seeking reliable aftermarket parts. We look forward to investing further in the Road Choice brand and serving our customers in the next 10 years and beyond.”
Road Choice also opened its first dedicated retail location at Ballard Truck Center in Tewksbury, Massachusetts in September 2021. The site features all of the most in-demand product lines for medium- and heavy-duty trucks, trailers and buses.
Road Choice truck, bus and trailer products are designed to improve customers’ total cost of ownership by providing high-quality, all-makes parts at competitive prices. Each Road Choice part comes with a minimum of a one-year warranty. In some cases, the warranty is longer and may include extended labor coverage. In addition to the warranty, customers are covered by the support of more than 600 retailers throughout the U.S. and Canada, ensuring parts and services availability. Road Choice truck and trailer parts are also sold exclusively online through the Road Choice dealer network via PartsASIST™, 24 hours a day, 365 days a year, and shipped to your doorstep by your local Road Choice retailer or available at will-call parts pickup.
For more information about Road Choice aftermarket parts visit www.roadchoice.com, where drivers and fleet managers can find a growing selection of all-makes parts, resources, and a map of authorized Road Choice retailers.
Caption: Road Choice®, a leading private-label, all-makes aftermarket parts brand for trucks, bus and trailers, is today celebrating its 10th anniversary.
About Road Choice
Road Choice®, a leading private-label, all-makes aftermarket parts brand, is proud to offer more than 50 product lines to serve the heavy-duty trucking and bus marketplace with reliable parts for all makes and models. Road Choice truck and bus parts are available for purchase globally, including at more than 600 retail locations throughout North America or exclusively online through the Road Choice dealer network via PartsASIST™, 24 hours a day, 365 days a year. Road Choice parts carry a minimum one-year warranty, with some categories providing lifetime warranties for extended peace of mind. Launched in 2013, Road Choice truck, bus and trailer products are designed to improve customers’ total cost of ownership by providing high-quality all-makes parts at competitive prices. For more information about Road Choice parts, visit www.roadchoice.com.