GREENSBORO, NC (Sept. 15, 2021) – Road Choice®, a leading private-label, all-makes aftermarket parts brand, today announced that its first dedicated retail store is now open at Ballard Truck Center in Tewksbury, Massachusetts, serving the greater Boston area. The 1,120 square-foot retail store features the product lines in highest demand from transport customers for medium- and heavy-duty trucks, trailers and buses. It will also allow customers to access the complete Road Choice portfolio of more than 50 product categories.
With six facilities in Massachusetts and Rhode Island, Ballard Truck Center’s Tewksbury site was chosen for the Road Choice store due to its central location, making it ideal to service a diverse customer base. The Road Choice parts portfolio complements Ballard’s service offerings to include many makes and models for Class 5-8 trucks, trailers and buses. The Road Choice product pricing structure also positions Ballard competitively, opening up new sales opportunities in the area.
Ballard’s Road Choice retail store is staffed with dedicated personnel trained specifically to sell the Road Choice product line. This ensures both truck and bus customers are provided the guidance and expertise needed to purchase the aftermarket parts they seek. Road Choice’s wide array of parts portfolio ranges from drivetrain, engine cooling and HVAC parts to brakes, steering, suspension, among many others.
Each Road Choice part comes with a minimum of a one-year warranty. In some cases, the warranty is longer and may include extended labor coverage. In addition to the warranty, customers are covered by the support of more than 600 retailers throughout the U.S. and Canada, ensuring parts and services availability. Road Choice truck parts are also sold exclusively online through the Road Choice dealer network via PartsASIST™, 24 hours a day, 365 days a year, and shipped to your doorstep by your local Road Choice dealer or at will-call parts pickup.
For more information about Road Choice aftermarket parts, visit www.roadchoice.com, where drivers and fleet managers can find a growing selection of all-makes parts and a list of authorized Road Choice truck and bus parts retailers.
About Road Choice
Road Choice®, a leading private-label, all-makes aftermarket parts brand, is proud to offer more than 50 product lines to serve the heavy-duty trucking and bus marketplace with reliable parts for all makes and models. Road Choice truck and bus parts are available for purchase globally, including at more than 600 retail locations throughout North America or exclusively online through the Road Choice dealer network via PartsASIST™, 24 hours a day, 365 days a year. Road Choice parts carry a minimum one-year warranty, with some categories providing lifetime warranties for extended peace of mind. Launched in 2013, Road Choice truck, bus and trailer products are designed to improve customers’ total cost of ownership by providing high-quality all-makes parts at competitive prices. For more information about Road Choice parts, visit www.roadchoice.com.