GREENSBORO, NC (Sept. 15, 2021) – Road Choice®, a leading private-label, all-makes aftermarket parts brand, today announced that its first dedicated retail store is now open at Ballard Truck Center in Tewksbury, Massachusetts, serving the greater Boston area. The 1,120 square-foot retail store features the product lines in highest demand from transport customers for medium- and heavy-duty trucks, trailers and buses. It will also allow customers to access the complete Road Choice portfolio of more than 50 product categories.

“Ballard is committed to servicing our customers to the best of our ability, and our goal is to have a readily available inventory of parts at a competitive price for all of our customers’ needs. This is where Road Choice fits in,” said Steve Grahn, president and owner of Ballard Truck Center. “Road Choice’s product line is compatible with many makes and models of trucks, trailers and buses, allowing Ballard to offer a quality product at a fair price.”

With six facilities in Massachusetts and Rhode Island, Ballard Truck Center’s Tewksbury site was chosen for the Road Choice store due to its central location, making it ideal to service a diverse customer base. The Road Choice parts portfolio complements Ballard’s service offerings to include many makes and models for Class 5-8 trucks, trailers and buses. The Road Choice product pricing structure also positions Ballard competitively, opening up new sales opportunities in the area.

“Our goal at Road Choice is to offer trucking and bus customers a one-stop shop for aftermarket parts that they can rely on to keep their vehicles moving on the road. The introduction of our first dedicated retail store at Ballard Truck Center is an extension of achieving that goal,” said Jessica Kopp, marketing manager for Road Choice. “We’re proud to partner with Ballard Truck Center on their investment in the Road Choice brand. It is a strong reflection on Road Choice’s aftermarket solutions that maximize vehicle uptime and budget. We look forward to working with other dealers interested in expanding the Road Choice presence at their locations.”

Ballard’s Road Choice retail store is staffed with dedicated personnel trained specifically to sell the Road Choice product line. This ensures both truck and bus customers are provided the guidance and expertise needed to purchase the aftermarket parts they seek. Road Choice’s wide array of parts portfolio ranges from drivetrain, engine cooling and HVAC parts to brakes, steering, suspension, among many others.

Each Road Choice part comes with a minimum of a one-year warranty. In some cases, the warranty is longer and may include extended labor coverage. In addition to the warranty, customers are covered by the support of more than 600 retailers throughout the U.S. and Canada, ensuring parts and services availability. Road Choice truck parts are also sold exclusively online through the Road Choice dealer network via PartsASIST, 24 hours a day, 365 days a year, and shipped to your doorstep by your local Road Choice dealer or at will-call parts pickup.

For more information about Road Choice aftermarket parts, visit, where drivers and fleet managers can find a growing selection of all-makes parts and a list of authorized Road Choice truck and bus parts retailers.

About Road Choice

Road Choice®, a leading private-label, all-makes aftermarket parts brand, is proud to offer more than 50 product lines to serve the heavy-duty trucking and bus marketplace with reliable parts for all makes and models. Road Choice truck and bus parts are available for purchase globally, including at more than 600 retail locations throughout North America or exclusively online through the Road Choice dealer network via PartsASIST™, 24 hours a day, 365 days a year. Road Choice parts carry a minimum one-year warranty, with some categories providing lifetime warranties for extended peace of mind. Launched in 2013, Road Choice truck, bus and trailer products are designed to improve customers’ total cost of ownership by providing high-quality all-makes parts at competitive prices. For more information about Road Choice parts, visit